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| 10-24 yr. olds spend 150 billion dollars each year and are one of the most lucrative demographic groups for marketers. The following are commercials targeted this group. Some are for products and others are public service commercials. Feel free to use these in conversations with your teens or group to talk about truth in advertising. |
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Dove Body Image Commercial
The first in of a series that Dove has done on Body Image and the media perception of beauty. Beautifully shows the phoniness of advertising.
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Photo Retouching Exercise
Every photo you see in a magazine has been "retouched." Simply put they are alter from the original. Everything from hips and lips to height and weight can be altered. Sadly, most teens see this photos as reality and compare their own bodies to those of model, bodybuilders, and celebrities. Try this simple exercise to identify how these photos have been altered.
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Clearasil Commercial
This
is one in a ad campaign that Clearasil did entitled "Clearasil: It Gives You Confidence."
The implication of the commercial is that using Clearasil gives you sexual confidence. There are others in this series you can see on Youtube.
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Cyberbulling AdCouncil Commercial
The AdCouncil has done a great series of public service commercials on cyberbullying. Cyberbullying is now the most reported form of bullying among adolescents. Very thought-provoking commercial.
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Carl's Jr. Flat Buns Commercial
Carl's Jr. (Hardee's) has developed a cult following for their West Coast provocative advertising. This was a rap they did to launch their new flat bun hamburgers. After much outcry from various teacher group they ad was pulled from circulation.
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America The Beautiful Trailer
This is a powerful new documentary that takes an inside look at the fashion industry and the fake world they create through dieting pressures, photo manipulation, and deceptive marketing.
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